Modern displays are used in the connected store instead of traditional backlit posters. There is no longer any need to change displays on a regular basis and moving pictures are considerably more attractive and flexible than rigid posters. Current advertisements and offers updated on a daily basis are displayed where customers can see them. The programme is managed fully automatically from the cloud via my-store.TV. my-store.TV offers a selection of channels with current product videos and commercials from leading manufacturers and network operators.