The Connected Store

Perfectly combining the advantages of the internet with the advantages of traditional retail premises

  • Floor

    Flooring

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    The colour of the laminated flooring is tailored to suit the shop design, creating an harmonious overall picture together with the furniture and fittings. Together with product displays, the interior design of a store acts like a visual business card, giving customers a feel for the brand and advantages of the products.

  • Showcases

    Display cabinets

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    The glass display cabinet which can be locked and is lit by LEDs allows products to be displayed to their best advantage. The displays are based on Tegometall and can be extended to suit all requirements thanks to their modular construction. They have LED lighting strips on the base, the colour of which can be adjusted individually, and offer additional storage space.

  • LED lights

    Atmospheric LED lighting

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    The colour of the LED strips at the counter and dialogue counter as well as at the accessories display and display cabinets can be set individually and adjusted to suit the design needed in each individual instance. The lighting creates an elegant and professional atmosphere in store.

  • Live presenter

    Live presenter for mobiles and tablets

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    The live stand for mobiles and tablets provides all displayed devices with electricity via the charging function and provides protection against theft with the fixed alarm system. The LED lighting makes products even more of an eye catcher for customers.

  • Dialogue counter

    Dialogue counter

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    As it is the same height, the dialogue counter can be added as an extension to the counter or used by itself as a standalone solution. It offers an additional lit display area, although a glass display cabinet can still be used to display products if required. A 13” brodos.net kiosk is integrated into the dialogue counter, which the salesperson can use together with the customer to choose a particular product or provide advice. The dialogue counter is also lit with LED strips and offers additional storage space.

  • Advice counter

    Advice counter

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    If required, an advice counter is available as an extension to the counter. It is well suited for giving a more in-depth consultation or for allowing sales staff to take more time for individual customers.

  • Back wall

    The back wall

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    The back wall creates an optical unit with the counter and provides a lot of storage space for documents. The large display draws customers’ attention to current promotional material and special offers. The programme is controlled entirely automatically from the cloud via my-store.TV

  • Counter

    The counter

    The perfect combination of the advantages of stationary trade with the advantages of the Internet

    Together with the back wall, the 1.60m wide counter with a wooden front is the focal point of the networked store. The lowered tabletop for computer and till ensures direct eye contact with the customer. A useful carrier bag holder is located behind the counter for sales staff. A 13” brodos.net kiosk is integrated into the front, which customers can browse through whilst waiting at the checkout. LED strips on the floor, the colour of which can be adjusted individually, create an elegant atmosphere.

Welcome to the connected store

Perfectly combining the advantages of the internet with the advantages of traditional retail premises

Many brick and mortar retailers are currently faced with the dilemma that they cannot offer the same advantages as e-tailers in their stores. With the connected store, the benefits of the offline and the online can now be merged, offering end customers an improved shopping experience. The kiosk systems installed in the connected store allow access to a huge online product range. Even merchandise which is not available in store can be sold, at a price which can compete with those offered on the internet. Current advertisements and offers are presented in large displays, easily visible for customers, always right up to date and fully automatically.

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The furniture in the networked shop


Technology in the connected store


  • Social Media Marketing

    Brodos selects top offers from the online product range available via the Kiosk on a daily basis which can then easily be shared and liked on Facebook & Co, allowing even small retailers to incorporate social media into their daily sales activities.

  • StoreShip

    The StoreShip recommended price guarantees that the prices offered in the product catalogue available via the Kiosk are always competitive compared to prices available online. A competitive price is set after analysing leading online shops and purchasing platforms. Thanks to StoreShip’s Click&Collect ordering function, the selected product can be ordered immediately and straightforwardly, without involving the sales person any further. End customers are kept up to date on the delivery status by e-mail, sent directly from Storeship.

  • End customer newsletter

    E-mail marketing like the big players! Brodos offers an allround carefree package with the end customer newsletter. The newsletter is designed and drawn up in our own advertising agency. It is personalised (individual header including shop pictures) and sent centrally directly to the end customers in the retailer’s name. The newsletter is sent once every two weeks to all registered end customers. Offers at competitive prices are drawn up centrally in cooperation with product management.

  • Online Kiosk

    The online kiosk is supplied free of charge to Brodos partners in addition to the physical kiosk. It is an online shop for the retailer, serving as an online shop window and keeping the retailer’s store visible online even outside of regular opening hours. End customers can shop from the convenience of their own sofa whilst enjoying all the advantages offered by specialist retailers. Goods can be ordered by Click & Collect and collected directly in store. The available range is identical to the range offered by the physical kiosk.

  • My-Store.tv

    Modern displays are used in the connected store instead of traditional backlit posters. There is no longer any need to change displays on a regular basis and moving pictures are considerably more attractive and flexible than rigid posters. Current advertisements and offers updated on a daily basis are displayed where customers can see them. The programme is managed fully automatically from the cloud via my-store.TV. my-store.TV offers a selection of channels with current product videos and commercials from leading manufacturers and network operators.

  • Brodos.net – the POS system from the cloud

    brodos.net is the modern, simple and secure cloud-based POS system with a central product database and a wide range of ERP functions. It is entirely web-based and can be used from anywhere at anytime. Using brodos.net, retailers can coordinate, manage and monitor all processes and procedures in their shop or store online. It offers retailers a straightforward, functional tool for managing all business processes, ranging from taking orders or making sales to managing stocks, employees, customers and documents.

    Brodos.net offers a number of features equipping retailers to deal with the ever-changing retail sector of the future: not only is it user friendly, secure and reasonably priced, it can also be used from any location, is run on the basis of Software as a Service (SaaS) without the user having to install expensive hardware or software, and offers diverse multichannel functions.

  • MiniKiosk

    Whether activating a POSA (Point of Sale Activation) card, making a network provider top-up or directly printing off software licences and voucher codes: with the Minikiosk at your checkout you can deliver at all times. As well as activating all standard formats, the Minikiosk can also access the largest available catalogue of digital products with the best prices via the ContentCard marketplace. It can of course be used to sell your own digital products as well.

  • Content Kiosk

    The Content Kiosk is an interactive display for digital products which customers can use to select the product they want just by touching the screen. Its modern, retail-ready design makes the Content Kiosk a real eyecatcher, allowing products to be displayed attractively in store. The Content Kiosk principle is easy to understand for end customers: They choose the product they want and receive the relevant print-out. They then take the print-out to the checkout, where they pay and receive an active code which then just needs to be redeemed online.

    The ContentKiosk™ allows all retailers to stock the latest product portfolio at all times, with the display only taking up a very small space. Now retailers can offer a whole range of games, software, prepaid products, ebooks and entertainment products. Unlike online shops, this allows retailers to reach target groups who do not want to make purchases online, perhaps due to security concerns, or who do have any credit or bank cards (as is often the case with young people).

  • The Brodos.net Kiosk (13″)

    The brodos.net Kiosk with 13″ display offers the same functions as the 21.5″ kiosk with the portable stand. With the Kiosk, a huge range of merchandise is available right at your fingertips. The 13” Kiosk is the perfect tool for sales staff to use when selecting products or providing advice, either directly at the dialogue counter or at the accessories wall. Browsing through the product catalogue whilst queuing at the checkout also helps time pass quicker for end customers. The Kiosk is available with a robust wall bracket or a convenient stand.

  • The Brodos.net Kiosk (21.5″)

    The brodos.net Kiosk makes brick and mortar retailers into a walk-in online shop. The entire online product range with over 150,000 products is visible for sales staff and end customers in a very small space. Even merchandise which is not available in store can be sold, at a price which can compete with those offered online. Prices and availability are updated centrally from the cloud on a daily basis. The Kiosk is ideal for searching for and selecting the perfect product during sales talks. Descriptive product videos and sound output directly at the device create a multimedia shopping experience. The intuitive touch screen makes it extremely easy to use. Thanks to its portable stand, the Kiosk can be used whenever and wherever you need it.

Address
Brodos AG
Erlanger Strasse 9-13
D - 91083 Baiersdorf

kontakt@brodos.de
Tel.: +49 9133 / 7770-0
Fax: +49 9133 / 7770-149
VAT-ID-No.: DE 159 605 590
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Leading omnichannel tools for connected stores


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